What Is Business Blogging?
Business blogging is a tactic that uses blogging to obtain business more visible online. That definition raises two questions:
- What is “blogging”!
- What is meant by “online visibility”?
How about we begin with the question, what blogging is. Blogging is a way of creating content as posts (entries or articles), “blog post” is posted to the website’s “blog” — a page of our website where we hold all of those posts. For example, you are presently reading a blog post –“Business Blogging” a form content that has been posted on our blog.
It’s likewise essential to have a note that when we are into business blogging, our blog posts/articles are about a specific topic identified with our business. For instance, JAB Solutions is a Digital Marketing platform, so our blog talks mainly about digital marketing topics utilizing Facebook and Twitter for business, email marketing, business blogging, etc. Hence our business blog will discuss topics that are identified with our business.
Now addressing the question, What is meant by “online visibility”? “Online visibility” is what it sounds like – being able to be discovered and to be visible on the web. This could mean our business pops up a lot in search engines, on social media, on other people’s blogs as a guest blog, etc. Business blogging is a type of approach to help get our business out in front of individuals searching for our products or services on the web.
What Is the Difference Between Business Blogging & Regular Blogging?
A lot of individuals have personal blogs or blogs that bring in money through selling ad space. Be that as it may, business blogging is not quite the same as of that, in light of the fact that our blog is neither a hobby, in the same way as other individual’s personal blogs, nor the essential way our business profits – on the grounds that, by then our blog is just our entire business!
Rather, a business blog is a marketing channel (similar to that of social media, direct mail, email marketing, etc.) that helps bolster business development. It does that by driving traffic to our website and offering opportunities for that traffic to convert in some way. Traffic for different businesses might convert differently – some aim to turn traffic into leads to hand over to a sales team, others may aim to convert traffic into customers via an online transaction but ultimately, business blogging will initiate conversions that drive more business.
Why “ Businesses Blog”?
To make our website a significant marketing asset, we need people to actually see it. Other than individuals simply typing in our website’s URL (which is quite improbable to happen for most businesses) into the search engines, there is a considerable measure of ways individuals can see our website – and one major way our site can be found is through search engines.
The number of pages our website has, the more possibilities we have to rank in search engines. The issue is, we would prefer just not to hurl random web pages all over our website. That would be a terrible user experience, and our website would quickly become a total wreckage. Business blogging is an answer to that problem. Each time we post a new blog post on to our website, we have a new web page on our website, and it’s altogether housed under our blog so our website doesn’t get jumbled with pages here, there, and everywhere.
Thus, every time we publish a blog post/article and create a new web page, we have created one more possibility for our website to rank in search engines and appear for the queries people are entering into search engines. So when someone asks Google something like, “What is Link Building,” hopefully one of JAB Solutions blog posts will show up!
We can implement this logic to other digital channels, as well. For example, each time we publish a new blog post, it’s one more possibility for someone to share that post on social media, getting it out in front of a new audience. It’s also one more possibility for another website to link to our post, giving us some great SEO juice to rank us better.
Business Blogging Statistics That Will Inspire
In a quick, business blogging is a costless way to create possibilities to get our website discovered and to be seen by the people that we want to find it so that we can generate new leads and customers for our business.
Make sense? I hope so. Now … time to get blogging!