What is Link Building

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What Is Link Building

Link building is the SEO practice of obtaining hyperlinks from other websites back to your own website to improve both direct referrals (People navigating on the links) and search engine ranking. A hyperlink (usually just called a link) is a way where the users navigate between pages on the internet. Search engines such as GOOGLE, BING use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites. Link building is all about increasing your site traffic.

Website Crawler goes to a site again and again whose ranking in a search engine is high. You can verify this fact by putting your site on a high-rank site. If your site link is available on a high-rank website, then you have 99.99% chances that your site is indexed within 24Hrs.

How to Increase Link Popularity?

link-building-impt

There are various ways of increasing your website link popularity. You can follow the tips given below, which are easily doable.

  • Submit your site to popular search engines manually. Do not go for an automated submission.
  • Get your site listed in Open Directory Projects like dmog.org, yahoo.com. Getting listed in these directories gives a boost in link popularity and improve search engine ranking in other search engines.
  • Provide high-quality content so that anyone would naturally link to your site if you are featuring what they want, and that is not available anywhere else.
  • Leverage your personal relations with other webmasters. Put your site link on their sites. One-way links often count for more than reciprocal links.
  • Participate in Link Exchange Programs. Find top 20 sites doing the same business and contact them for reciprocal links. Link exchange between unrelated sites might affect the ranking of websites in the search engine.
  • If you are subscribed to a forum and the forum does not have any restriction to keep your site link as your signature, then it can help you to increase your site popularity.
  • Submit your site to bookmark sites like DIGG and Slashdot. Before submitting, please go through their spam policy.
  • Write good articles on blogging sites and give a few references to your links within that article.
  • Keep providing good content to your site visitors. Try to keep them busy on your site. If possible create forums, newsletters, blogs, etc.

There are other ways, but you need to spend some dollars to go for such alternatives.

  • Buy a place on a high-rank website where you can put your link.
  • Subscribe to Google’s AdWords program to drive traffic towards your site.
  • You can go for alternative advertising option to increase the number of hits on your site, which can result in your site link popularity.

Link Building Stats To See Now, Not Later

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  1. Backlinks in Google search trends peaked in 2011 and 2017.
  2. Lists posts on average receive 74% more links than any other content type.
  3. SEMRush is the most popular SEO and link tool in the world, followed by ahrefs.
  4. Content marketing interest peaked over link building in 2013 and interest shows continued growth into 2017 – 2018.
  5. 35% of clients spend less than $1,000 per month on link building.
  6. 53% of clients allocate a quarter or less of their SEO budget to link building.
  7. 90% of participants said they employ content as a link-earning tactic.
  8. 70% of the links search users click on are organic.
  9. 81% of businesses consider their blogs to be an important asset to their businesses.
  10. A sample of 750,000 well-shared articles over 50% had zero external links.
  11. Content-based link building is most effective tactic and the most popular.

 

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Social Video a trend in Social Media Marketing

Posted Leave a commentPosted in Social Media
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Social Video

Social video is a component of an integrated marketing plan designed to increase audience engagement through social activity a trend in Social Media Marketing.  My definition of social video is a digital video that is designed to be seen and shared through social networks.

“Social video” covers a lot of ground It can refer to something as carefully crafted as a Super Bowl commercial, or something as raw as a live stream on Facebook.

As each social network has their unique audience, social videos need to be optimized for each channel differently. A video that works on Facebook may need not work on Instagram, hence a serious edit should be done before it can work on Instagram. And you might have to take an entirely new approach to video on Snapchat or Twitter.

Live social videos need to be about authenticity and real-time engagement. They should feel like a conversation between you and the viewer.

Many people confuse social video with viral video, but there’s a key difference. Social media videos may not get millions of views and still be a success. Social videos tend to be passed along because of a shared interest or a sense of trust between sender and recipient(s). Social videos attract conversation in either a one-to-one or a one-many relationship, rather than moving in a one-way trajectory, as in the case of a viral video.

Statistics about Social Video

social-video-stats

  1. 85% of Facebook videos are watched without sound.
  2. 93% of Twitter videos are watched on mobile.
  3. 10 billion videos are watched on Snapchat every day.
  4. More than 50% of videos are watched on mobile.
  5. 14% of marketers used live videos in their social media marketing in 2016.
  6. 50% of marketers plan on using live videos.
  7. 200 million Periscope users have created more than 200 million broadcasts.
  8. Facebook Live Videos are watched 3x longer than regular videos.
  9. Facebook users comment 10X more on Live Videos than they do on regular videos.
  10. YouTube has over a billion users, with hundreds of millions of hours watched daily and billions of views.
  11. Videos are 6X more likely to be retweeted than photos and 3X more likely than GIFs.
  12. A Facebook video receives, on average, 135% more organic reach than a Facebook photo.
  13. 80% online videos will account for more than 80% of all consumer internet traffic by 2020.

Years ago Facebook CEO Mark Zuckerberg said, “Ten years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video. We see a world that is video first with video at the heart of all our apps and services.” Now it’s reality.

 

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